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In a Word
At Writing by Design, we believe that powerful marketing begins with potent language. Our blog is your source for tips and insights into the world of market-minded communication.

A word about… angling for an angle.

A fishing hook catches the news.

A local nonprofit, Learn 2 Fish with Us, recently called upon our media release services for some help publicizing an upcoming event. Committed to educating and inspiring beginner and experienced anglers, Learn 2 Fish with Us was about to host 300+ youth and family members at Family Fishing Day in Oshkosh. Discussing the event with founder and president Greg Karch, we learned that Family Fishing Day would coincide with the Wisconsin Department of Natural Resources’ already popular Free Fishing Weekend. Writing by Design saw this co-occurrence as an opportunity to craft a press release with a compelling news angle. Additionally, Learn 2 Fish with Us had also just recently earned 501(c)3 nonprofit status. This development opened the door (or should we say dam) for us to discuss the impact the organization has had on families in the community, making it even more newsworthy of an announcement.

The Oshkosh Northwestern reeled in our press release for a front-page story, which helped generate much-needed awareness for this budding nonprofit. With little funding at this point, Learn 2 Fish was able to secure valuable coverage of its mission and free events throughout the community and even throughout the state of Wisconsin. In the end, Writing by Design had helped Learn 2 Fish with Us find just the right hook to land some spectacular (and let’s not forget, free!) coverage.

Whether or not your goals involve fishing rods and lures, a well-crafted, strategic press release can help you grab the media’s attention and cast the spotlight on your company.

Principle/owner of Writing by Design, Patti J. Purcell, serves on the Board of Directors of Learn 2 Fish with Us, Inc., which was founded in 2006 by Greg Karch, a certified angler educator and instructor. The organization gained 501(c)3 nonprofit status in 2015 and now operates under the guidance of a local, seven-person board of directors. With a mission of growing the sport of fishing through free, educational programs, the organization teaches youth, families and fishermen tips, techniques and safety for open water and ice fishing. The organization has hosted over 100 fishing clinics, educating over 15,000 anglers, and has earned two awards for the education and outreach of fishing and preventing the spread of aquatic invasive species. For more information and access to online resources, visit

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